shameful, digiday.
i’ll say it again:
its - possessive
it’s - contraction for “it is”
dear marketingland.com contributor,
1) you don’t need to double-space after a period anymore. it isn’t 2001.
2) typing the double-space should’ve given you extra time to remember to capitalize after the period.
the peeps at WSJ look like FOOLS with their “it’s” when it should be “its.”
smile; you’re better than the WSJ because you follow this tumblr.
which brings me to my next point
you are taught this when you are learning about parenthetical references for the 400th time, undoubtedly.
question marks should only go inside the quotation marks when the quotation is a question.
ex: she asked me, “how did i get this bruise?”
BUT - it goes outside of the quotation mark if you are, for example, saying this:
how do you screw up “to” and “too”?
-or-
did you feel like you were on a bad trip when reading “the tell-tale heart”?
a misspelling (or-i hope-typo) in a display ad? no excuse!
side note: this girl kind of looks like an indian version of me.
